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Apple reports record quarter – international sales jump

Apple reported the highest revenue as well as profit ever for its first quarter 2010 (ending December 26, 2009). Among the highlights we find:

  • Revenue of $15.68 billion.
  • Net quarterly profit of $3.38 billion.
  • These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion.
  • Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter.
  • International sales accounted for 58 percent of the quarter’s revenue. This was 46 percent the previous quarter.
  • They sold 3.36 million Macs during the quarter, representing a 33 percent unit increase over the year-ago quarter.
  • The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter.
  • Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.
  • Generated $5.8 billion in cash during the quarter.

Filed Under: Featured

About the Author: I'm the Managing Editor of Shufflegazine and Shufflegazine.com. When there's time I also take care of our Tech Chat podcast, Facebook page, Twitter account and more. You can also listen to me on radio every week. Coming from an extensive career in higher education IT teaching I try to spread word about technology to readers in a way that is approachable and understandable for all.

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