iPhone copy-paste reporting?

Magnus Nystedt | Jun 22, 2009 | Comments View Comments

Yes, I know we can go on and on about this and it’ll not change but… here we are again with an example of a press release passed of as “news”. This time it’s yesterday’s press release from Etisalat about iPhone 3.0 software now being available to their customers. There’s also a piece in today’s Business 24-7, by “staff”, which I cannot find on their web site. Naushad K. Cherrayil is the writer of this piece for Gulf News.

Gulf news	Business 24-7	Etisalat
	Etisalat yesterday announced that the globally launched iPhone 3G OS 3.0 software upgrade will be made available for all its iPhone subscribers in the UAE free of cost. “Customers can upgrade their devices by downloading the latest software through the Apple’s iTunes website,” said a statement.	Etisalat today announced that the globally launched iPhone 3G OS 3.0 software upgrade will be made available for all its iPhone subscribers in the UAE free of cost. Customers can upgrade their devices by downloading the latest software through the Apple’s iTunes website.
The new software includes over 100 new features available to iPhone users and can be downloaded through the Apple’s iTunes website.	The new software includes over 100 new features available to iPhone users including cut, copy and paste the texts; MMS; text message forwarding, landscape view for mail, text and notes; stereo Bluetooth, syncing notes to the Mac and PC; shake to shuffle; and automatic login at Wi-Fi hot spots and other features.	The new software includes over 100 new features available to iPhone users including cut, copy and paste the texts; MMS; SMS forwarding, landscape view for Mail, Text and Notes; stereo Bluetooth, syncing Notes to the Mac and PC; shake to shuffle; and automatic login at Wi-Fi hot spots and so many more features.
“etisalat has always endeavoured to provide the best and the latest technology to its customers, at the earliest. With the latest OS 3.0 upgrade launch, our iPhone customers can immensely benefit by upgrading their iPhones with these new revolutionary features like Arabic language support and multiple other customer friendly applications. We hope that the new software will enhance our customers’ iPhone experience multifold,” said Essa Al Haddad, Chief Marketing Officer, etisalat.	Etisalat Chief Marketing Officer Essa Al Haddad said: With the latest OS 3.0 upgrade launch, our iPhone customers can immensely benefit by upgrading their iPhones with these new revolutionary features like Arabic language support.”	Commenting on the latest upgrade, Essa Al Haddad, Chief Marketing Officer, Etisalat said,” Etisalat has always endeavored to provide the best and the latest technology to its customers, at the earliest. With the latest OS 3.0 upgrade launch, our iPhone customers can immensely benefit by upgrading their iPhones with these new revolutionary features like Arabic language support and multiple other customer friendly applications like SMS forwarding and Spotlight search. We hope that the new software will enhance our customers’ iPhone experience multifold.”
The most striking feature for the UAE customers is the inclusion of Arabic language support. Moreover, search capabilities will be expanded, allowing customers to search within Mail, iPod and Notes or search across all key apps by typing a key word or phrase into the new Spotlight search, conveniently accessed from the home screen. Customers will also be able to play peer-to-peer games for iPhone and iPod touch by using Bluetooth.	The most striking feature for the UAE customers is the inclusion of Arabic language support. Moreover, search capabilities will be expanded, allowing customers to search within mail, iPod and notes or search across all key apps by typing a key word or phrase into the new spotlight search, conveniently accessed from the home screen. Customers will also be able to play peer-to-peer games for iPhone and iPod touch by using Bluetooth.	The most striking feature for the UAE customers is the inclusion of Arabic language support. Moreover, search capabilities will be expanded, allowing customers to search within Mail, iPod and Notes or search across all key apps by typing a key word or phrase into the new Spotlight search, conveniently accessed from the Home screen. Customers will also be able to play peer-to-peer games for iPhone and iPod touch by using Bluetooth.

To Naushad’s credit he has added some unique content in the form of a couple of quotes from “Irfan Ellam, vice president, equity research, Al Mal Capitral” (not my typo!). Who he is or what qualifies him to speak on the matter is not clear, however, and a Google search doesn’t reveal anything either.

If you’re interested, you can download Etisalat’s press release here.

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