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IMC No More – Welcome VAD

Magnus Nystedt | Aug 10, 2008 | Comments View Comments

Although I can’t find any official news or confirmation on this it seems that Apple has done away with the IMC (Independent Marketing Company) concept and now it’s called Value Added Distributor (VAD) instead. You can see a listof all VAD’s for Central Europe, Middle East and Africa on Apple’s web site. The list includes our very own “Arab Business Machines” for “Middle East and Egypt”. This is something we’ve been hearing about for a long while but until now I’ve not seen anything on the web or elsewhere. What this actually means in reality for the VAD and for us, the customers, we still don’t know.

Source: WeWantAppleGreece.com

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About the Author: I'm the Managing Editor of Shufflegazine and Shufflegazine.com. When there's time I also take care of our Tech Chat podcast, Facebook page, Twitter account and more. You can also listen to me on radio every week. Coming from an extensive career in higher education IT teaching I try to spread word about technology to readers in a way that is approachable and understandable for all.

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